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Konpa Kingdom
Premier Haitian Music Concert Brand
Music
Concert
A high-profile event series featuring the biggest names in the industry, including Joe Dwet File, Richard Cave, Baky, Rutshelle Guillaume, and more!
The Challenge: High Stakes, Short Clock
Konpa Kingdom was preparing for its inaugural concert at a major high-capacity arena. With only one month remaining until showtime.
Ticket sales were struggling despite a star-studded lineup. They needed help getting it off the ground.
A low-turnout event at such a prestigious venue could have jeopardized the brand’s future. That would have been the end of the brand before it got started.
The brand’s social presence was fresh, with a small following that wasn’t yet generating the "hype" needed to move thousands of tickets.
The J.A.S. Strategy: The "Hyper-Frequency" Content Engine
We took over social media management for a 6-week "sprint," implementing an aggressive, high-engagement strategy to saturate the market.
Volume as a Strategy
We shifted to a rigorous posting schedule, 6 feed posts and 10+ stories every single day, to ensure Konpa Kingdom stayed at the top of every fan's timeline.
The Results: From 1k to 1.8 Million
In just the first two weeks, the organic explosion was undeniable. We proved that strategic content is more powerful than a massive ad budget.
Within the first two weeks, we reached 952,279 impressions. By the end of the month, we surpassed 1.8 million impressions.
"With only a month left, we didn't just fill seats, we built a kingdom. Thousands of tickets sold, nearly 2 million impressions, and a brand launched for the long term."
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