The Baxter Family
Baxter Family Home Improvement & Baxter Auto Group
Two
Brands
A family-owned powerhouse operating in two distinct sectors: High-end Home Contracting and Luxury Vehicle Rentals.
The Challenge: Silence and Stagnation
Despite having two successful businesses, the Baxter Family faced a common hurdle: Digital Inconsistency and Content Fatigue. They struggled to generate fresh ideas that resonated with their audience.
Long gaps between posts led to dipping engagement and a stagnant online presence.
The "luxury" feel of the Auto Group wasn't being fully captured, and the Home Improvement side lacked the "narrative" needed to build trust with homeowners.
The J.A.S. Strategy: The 8-Month Narrative Shift
We stepped in as their Growth Partner to overhaul their social presence over an eight-month period. Our approach focused on three pillars:
Aesthetic Alignment:
I redefined the visual identity for both accounts, ensuring the Auto Group screamed "Luxury" and the Home Improvement side showcased "Quality Craftsmanship."
The Results: Numbers That Speak for Themselves
Within the first month alone, the shift in strategy triggered an "engagement explosion" across both brands.
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Reach: +109% increase (Over 12.9k accounts reached).
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Engagement: +182% increase in likes, comments, and shares.
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Profile Traffic: +82.6% increase in accounts visiting the profile to check out the fleet.
61.8k views
17.8k views
16.4k views
By focusing on "the vibe," our organic Reels began to see exponential growth without a dollar spent on ads, and less than 1K followers, with top-performing videos hitting:
Viral Organic Growth
